Movie Trailers
Teaser Trailer - Teaser trailers made to advertise movie usually consist of around 1 minute of footage to reveal a short if any hook to the storyline, this type of trailer is used to entire the viewer to be interested in the specific movie hence why they are shown approximately 6 months before the movies release. This is the first impression of the movie to all it's viewers therefore it is important to get right.
Trailer 1 - The first trailer for a movie is first seen approximately 2 months before the movies full release therefore further increasing it's onlookers want for more of the movie therefore this segment is the most vital part to get right as the trailers ranging from 1-3 minutes means that the viewers will make an important decision as to whether the movie appeals to them or not.
Trailer 2 -A second trailer can also sometimes be made to achieve that final grasp upon it's doubtful viewers in an attempt to appeal to a wider crowd these can contain a fair few segments of the same footage as 'Trailer 1' however be edited in a different style to entice the last of its potential audience. These can be released anytime from 2 months to 1 week before the actual release date if the movie.
Making Of (Bonus Material) - Making of footage can be released in two different fields, e.g the making of footage could be provided with the sale of the DVD to give it's more concrete fans a solid insight into the style of the movie and it's intentions. Or making of footage can be released soon after or soon before the release of the movie, this is more common in longer development films.
Robocop Trailers -The robocop trailers were created in a style to create a fast paced, high octane trailer, with intentions to stun it's viewers with massive explosions and action-packed scenes in order to make it's onlookers interested in the movie, this being done shows the film applies to a more male audience, however in the trailer they reveal a short story of the main characters life in order to entice the viewer to want to watch the movie. The first robocop trailer was released 2 months before the initial release date of the film, this contained a beginning to a story of the main character and showcased a wide array of its most widely known and recognised actors in order to entice the whole of each famous actors fanbase.
Finally, the second trailer for robocop was released weeks before the release date of the movie in order to re-entice it's potential fan base and regain it's status as an upcoming and greatly awaited movie. However, this trailer shows a more in-depth inside look into the main-roles life and conducts a variety of drama to encourage a final uproar and one last effort at widening it's fan base.
Thursday, 27 March 2014
Wednesday, 12 March 2014
The Creative Media Industry Sectors
Advertising & Marketing Sector
The Advertising and Marketing sector is behold one of the most income generating markets in the world today, it is a large and diverse sector that can be found working within many other sectors of the media industry. The sector itself generates £6.2billion annually for the UK economy alone making it a vital income stream for not only the UK but the whole world. The advertising & Marketing communications sector is the aim to persuade and satisfy the customer. There are approximately 13,000 businesses that fall under the name of this sector, providing jobs for almost 250,000 people in the UK.
Advertising & Marketing provides the media industry with the revenue backbone for most of the content you see today, advertising provides funding for 75% of commercial television, 80% of magazines and a staggering 95% of both national press and commercial radio. The facts are in place that if it weren't for advertisement and marketing the quality and quantity of the media sector would suffer dramatically. The UK is renown for its advertising excellence and is ranked at the worlds third largest behind USA and Japan.
Animation Sector
Animated content can be found in many different sectors within the media industry, this includes; Television, Feature Films, Commercials, websites and especially computer games. Despite the animation sector being a fairly small in relative population of a sector, 4,700 individuals, it is a rapidly growing sector. Arising platforms have created more experimental and professional opportunities for aspiring animators seeking success. The animation sector can be divided up into four different "main disciplines" these are,
- 2D Drawn or Traditional,
- 2D Computer Generated,
- Stop Frame and
- 3D Computer Generated.
Animation studios usually focus on one discipline but some focus on all four. Animation is very labour-intensive and extremely time consuming, which in turn can lead to a busy schedule however this is slowly changing through the organisations becoming more flexible.
Computer Games Sector
Computer games have always been a prominent market since its introduction in the 1960's. It is a market that is ever being advanced and revolutionising to become more popular, this is seen through record sales being broken each year with the odd exception of 'classics' which are still having recognisable sales 10 years after their release. The computer games industry exploded into business in the 1960's with home entertainment consoles and common arcades by the 1970's. The projects of making a computer escalated from being 2-3 devoted 'mavericks' to being huge groups of people divided into teams. Overall, the computer games sector consists of approximately 485 business in the UK, the majority of which are classed as games developers. These companies employ a total of up to just 7000 in the UK, this being proportionally smaller than the other sectors.
Publishing & Press
Publishing & Press consists of a very diverse set of products including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. Publishing & Press is one of the oldest sectors in the media industry therefore being a long time popular industry however due to recent computing revolutions publishing and press are slowly withering away to make way for online news etc. This can also work in the publishing industries favour by making already established newspapers even more easily accessible through internet access. The industry consists of mainly small companies taking up a massive 88% of the sector, however the remaining 12% have all the small business's e.g newsagents on their payroll.
Film Sector
The Film Industry is made up of 6 key parts, these are: Development, Production, Facilities, Distribution, Exhibition & Export. The money involved in some singular productions can mean that some production companies will exist until the production movie is complete then the company will shut down. For example, there are on average 400 registered production companies in the UK at any given time, however this is subject to change either dramatically or only a little within the next season.
The companies that exist within the film industry if divided into a percentage of amount to part, approximately 44% are exhibition companies, 43% are production and the remaining 13% are distribution. In 2006 the film industry contributed £4.3 billion to the UK economy showing it is a large industry within the UK and that the UK is a contributor to filming excellence around the world.
Interactive Media Sector
The interactive media sector is a widely misunderstood sector and is considered to be a very important sector as it overlaps and ties in with many of the other sectors. The industry reflects everyday use onto the creative media sectors through website design and software etc. meaning interactive media may seem insignificant however it plays a massive part in the functionality and efficiency of the other creative media sectors. The sector itself is worth 7 billion pounds annually and supplies jobs to around 43,000 people in the UK.
Photo Imaging Sector
The photo imaging sector, widely known as photography consists of both permanent and freelance employment and is made up of approximately 43,100 people. The industry comprises of up to 8,700 companies, two thirds of which are freelance. The companies left can be categorised into one of 5 categories:
- Image Producers (Laboratories, mini labs etc.),
- Photo Retail,
- Picture Libraries and Agencies,
- Manufacturers,
- Support Services (e.g equipment hire and repair).
The companies listed within these five categories tend to employ only five people or less.
Radio Sector
The radio industry provides audio content to a wide range of listeners across the UK and the world. All of the licensed radio stations have to provide content that is constantly regulated by Ofcom. These radio stations tend to fall into three broad categories;
- Publicly Funded Radio,
- Commercially Funded Radio,
- Community and Voluntary Radio.
From well-funded broadcasting organisations radio stations to well-established student and hospital radio stations, the industry has been consistently growing in size in recent years and now employs approximately 22,000 people and employment positions can range widely from presenters to broadcasting technicians. Employers also range in size from the BBC to non-profit organisations.
TV Sector
One of the UK's and worldwide's most popular forms of entertainment however the internet is providing itself as a strong competitor for audience and revenue. The industry is dominated by 9 terrestrial broadcasters which it's content is broadcast off of land-based transmitters. These are; BBC, ITV, Channel 4, 5, S4C, SMG and UTV. These broadcasters are also called Public Service Broadcasters. There are also 300 cable and satellite broadcasters which cast content using satellites and Cable TV. There are both independent production companies and Community TV companies. There are around 850 independent production companies that create some of the most popular shows you see on TV today.
The Advertising and Marketing sector is behold one of the most income generating markets in the world today, it is a large and diverse sector that can be found working within many other sectors of the media industry. The sector itself generates £6.2billion annually for the UK economy alone making it a vital income stream for not only the UK but the whole world. The advertising & Marketing communications sector is the aim to persuade and satisfy the customer. There are approximately 13,000 businesses that fall under the name of this sector, providing jobs for almost 250,000 people in the UK.
Advertising & Marketing provides the media industry with the revenue backbone for most of the content you see today, advertising provides funding for 75% of commercial television, 80% of magazines and a staggering 95% of both national press and commercial radio. The facts are in place that if it weren't for advertisement and marketing the quality and quantity of the media sector would suffer dramatically. The UK is renown for its advertising excellence and is ranked at the worlds third largest behind USA and Japan.
Animation Sector
Animated content can be found in many different sectors within the media industry, this includes; Television, Feature Films, Commercials, websites and especially computer games. Despite the animation sector being a fairly small in relative population of a sector, 4,700 individuals, it is a rapidly growing sector. Arising platforms have created more experimental and professional opportunities for aspiring animators seeking success. The animation sector can be divided up into four different "main disciplines" these are,
- 2D Drawn or Traditional,
- 2D Computer Generated,
- Stop Frame and
- 3D Computer Generated.
Animation studios usually focus on one discipline but some focus on all four. Animation is very labour-intensive and extremely time consuming, which in turn can lead to a busy schedule however this is slowly changing through the organisations becoming more flexible.
Computer Games Sector
Computer games have always been a prominent market since its introduction in the 1960's. It is a market that is ever being advanced and revolutionising to become more popular, this is seen through record sales being broken each year with the odd exception of 'classics' which are still having recognisable sales 10 years after their release. The computer games industry exploded into business in the 1960's with home entertainment consoles and common arcades by the 1970's. The projects of making a computer escalated from being 2-3 devoted 'mavericks' to being huge groups of people divided into teams. Overall, the computer games sector consists of approximately 485 business in the UK, the majority of which are classed as games developers. These companies employ a total of up to just 7000 in the UK, this being proportionally smaller than the other sectors.
Publishing & Press
Publishing & Press consists of a very diverse set of products including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. Publishing & Press is one of the oldest sectors in the media industry therefore being a long time popular industry however due to recent computing revolutions publishing and press are slowly withering away to make way for online news etc. This can also work in the publishing industries favour by making already established newspapers even more easily accessible through internet access. The industry consists of mainly small companies taking up a massive 88% of the sector, however the remaining 12% have all the small business's e.g newsagents on their payroll.
Film Sector
The Film Industry is made up of 6 key parts, these are: Development, Production, Facilities, Distribution, Exhibition & Export. The money involved in some singular productions can mean that some production companies will exist until the production movie is complete then the company will shut down. For example, there are on average 400 registered production companies in the UK at any given time, however this is subject to change either dramatically or only a little within the next season.
The companies that exist within the film industry if divided into a percentage of amount to part, approximately 44% are exhibition companies, 43% are production and the remaining 13% are distribution. In 2006 the film industry contributed £4.3 billion to the UK economy showing it is a large industry within the UK and that the UK is a contributor to filming excellence around the world.
Interactive Media Sector
The interactive media sector is a widely misunderstood sector and is considered to be a very important sector as it overlaps and ties in with many of the other sectors. The industry reflects everyday use onto the creative media sectors through website design and software etc. meaning interactive media may seem insignificant however it plays a massive part in the functionality and efficiency of the other creative media sectors. The sector itself is worth 7 billion pounds annually and supplies jobs to around 43,000 people in the UK.
Photo Imaging Sector
The photo imaging sector, widely known as photography consists of both permanent and freelance employment and is made up of approximately 43,100 people. The industry comprises of up to 8,700 companies, two thirds of which are freelance. The companies left can be categorised into one of 5 categories:
- Image Producers (Laboratories, mini labs etc.),
- Photo Retail,
- Picture Libraries and Agencies,
- Manufacturers,
- Support Services (e.g equipment hire and repair).
The companies listed within these five categories tend to employ only five people or less.
Radio Sector
The radio industry provides audio content to a wide range of listeners across the UK and the world. All of the licensed radio stations have to provide content that is constantly regulated by Ofcom. These radio stations tend to fall into three broad categories;
- Publicly Funded Radio,
- Commercially Funded Radio,
- Community and Voluntary Radio.
From well-funded broadcasting organisations radio stations to well-established student and hospital radio stations, the industry has been consistently growing in size in recent years and now employs approximately 22,000 people and employment positions can range widely from presenters to broadcasting technicians. Employers also range in size from the BBC to non-profit organisations.
TV Sector
One of the UK's and worldwide's most popular forms of entertainment however the internet is providing itself as a strong competitor for audience and revenue. The industry is dominated by 9 terrestrial broadcasters which it's content is broadcast off of land-based transmitters. These are; BBC, ITV, Channel 4, 5, S4C, SMG and UTV. These broadcasters are also called Public Service Broadcasters. There are also 300 cable and satellite broadcasters which cast content using satellites and Cable TV. There are both independent production companies and Community TV companies. There are around 850 independent production companies that create some of the most popular shows you see on TV today.
Tuesday, 28 January 2014
The Pitch
The Pitch
Slide 1
Unit 30: Advertisement Production For Television
Mind Advertisement
Donovan Jones
Slide 2
My synopsis is made with the intention of appealing to teenagers and young adults.
The synopsis for my video starts with a football scenario where their is a non-league teenage football match going on and the short story follows a teenager suffering from mental health problems who is sat on the substitute bench all game, in turn the teenager sees a mind advert in which he decides to visit one of the café's and speak to someone with the charity, the scenario is yet again a football match in which the teenager is not on the substitute bench but he is playing the game and scores.
Slide 3
Characters/Contributors Profile
George Burrell - 17 - Male.
James Jackson - 17 - Male.
Adan Hassan - 17 - Male.
Slide 4
Lighting & Camera Movement - The lighting will be dark and dull up until the point in which the teenager watches the mind advert on TV, in which the lighting will become much brighter and more vibrant.
Editing - The style of the whole advert will be set out like "claim" adverts where everything is dull up until the organisation arrives. The pace of the advert won't be anything unorthodox.
Sound/Music - There will be no sound effects or music on this advert.
Slide 5
Locations - The Pits (Astroturf) - 1 Union Street, Manchester, England.
- A House (Mine) - 46 St Martins Rd, Manchester, England.
Slide 6
Purpose/Rational - A chose this idea as the main reason for the overall advert was to try and apply to teenagers, therefore I believe sports apply to the vast majority of teenagers and provides a substantial social opportunity for many younger teenagers and adults today. I also believe this idea is simple yet extremely effective.
Feasibility - I believe this idea is easily feasible as there are only two locations making them easily manoeuvrable, however the only problem we may encounter is the amount of people needed to demonstrate a full football team however we can overcome this due to the amount of people we have access to from this building being a college, and a couple people heading over there on occasions on a Thursday.
Slide 1
Unit 30: Advertisement Production For Television
Mind Advertisement
Donovan Jones
Slide 2
My synopsis is made with the intention of appealing to teenagers and young adults.
The synopsis for my video starts with a football scenario where their is a non-league teenage football match going on and the short story follows a teenager suffering from mental health problems who is sat on the substitute bench all game, in turn the teenager sees a mind advert in which he decides to visit one of the café's and speak to someone with the charity, the scenario is yet again a football match in which the teenager is not on the substitute bench but he is playing the game and scores.
Slide 3
Characters/Contributors Profile
George Burrell - 17 - Male.
James Jackson - 17 - Male.
Adan Hassan - 17 - Male.
Slide 4
Lighting & Camera Movement - The lighting will be dark and dull up until the point in which the teenager watches the mind advert on TV, in which the lighting will become much brighter and more vibrant.
Editing - The style of the whole advert will be set out like "claim" adverts where everything is dull up until the organisation arrives. The pace of the advert won't be anything unorthodox.
Sound/Music - There will be no sound effects or music on this advert.
Slide 5
Locations - The Pits (Astroturf) - 1 Union Street, Manchester, England.
- A House (Mine) - 46 St Martins Rd, Manchester, England.
Slide 6
Purpose/Rational - A chose this idea as the main reason for the overall advert was to try and apply to teenagers, therefore I believe sports apply to the vast majority of teenagers and provides a substantial social opportunity for many younger teenagers and adults today. I also believe this idea is simple yet extremely effective.
Feasibility - I believe this idea is easily feasible as there are only two locations making them easily manoeuvrable, however the only problem we may encounter is the amount of people needed to demonstrate a full football team however we can overcome this due to the amount of people we have access to from this building being a college, and a couple people heading over there on occasions on a Thursday.
Thursday, 12 December 2013
Diary Teng
Diary Teng
See The Brief
I believe it is a good project and yet a very relevant one, due to the massive and yet ever-expanding corporation of advertisement, meaning I and the whole class will earn some vital beneficial experience and knowledge through this unit.
Nature and Purposes of Research
In order to further expand our knowledge of adverts and charitable adverts it would be wise to research and view a fairly large collection of adverts so in turn this is what we did, we watched many different adverts and discovered trends and anomalies between these adverts which helped us distinguish what made these adverts professional yet stand out above and beyond a crowd. We also did group tasks such as the involvement of making an A3 presentation of MIND and presenting it in front of the class and viewing other peoples presentations this done so we can benefit of each others new-found knowledge of the MIND charity.
Meeting With MIND (people and client)
In the focus group we discussed specific mental health issues that the charity deals with directly, we also discussed different ways in which they approach and help people deal with these issues. e.g Art Classes, Creative Writing, Music Making. This research was very helpful in aiding the way I created my idea, due to ways in which I could incorporate some creative writing dialogue etc. into my video.
We spoke to both John Swallow and his colleague and they both anonymously talked about specific cases they have had and in turn how they helped solve them, however they both believed that the best way to help them was to help them understand how they can help themselves. My perception before the focus group was positive but fairly sceptical however during the focus group when I learnt of the purity of their solutions and how they executed them so finely it helped eliminate any scepticism.
Ideas Generation and Development
For this task we had to create 3 ideas, create a scene-by-scene for our best idea and then create a rational for the best idea we picked.
The process of generating the 3 ideas was fairly easy as it wasn't that in-depth however much thought had to be put into each one, then came the scene-by-scene which was harder due to the way we had visualise how our idea would be filmed and how it would pan out. Next was the rational which was slightly harder seen as we had to provide different reasons in which why we created that idea and picked it as the best one, however it wasn't an essay's worth so it was OK.
Treatment
For the Treatment task we had to create a detailed breakdown of the idea that was straight to the point, so we had to think about the different shots in which we were going to use in our idea etc. However, it was vital that we broke our idea down into a treatment as during the pitch our client and audience wouldn't have much time to analyse our idea, therefore if we give them a breakdown with everything included they would be better informed upon my idea once I'm giving my pitch so this would benefit me by the clint having more information of my idea and them not feeling ill-informed by the end of my pitch.
Pitch to Client
The preparation involved in getting my pitch ready consisted of getting the actual powerpoint perfectly done, flash cards (to help me spit my words out), the treatment, and very vigorous rehearsing.
I believe my pitch went fairly well due to the client liking my idea and focusing upon a very 'niche' market of people suffering from mental health problems. However, I believe I could improve upon my pitch massively by putting the extra little effort to get the extra documents such as (Storyboard, shot list etc.) so the client would know I was completely prepared and ready to shoot at the second I had walked into the room.
Put into Teams
On this day we were put into our filming teams. There are two people including myself within my team, therefore we are short on people for the roles however it is a fairly simple advert making it easier for someone to play two roles consequently leading to the director taking up the role of production manager as well, leaving me with the job of being camera operator as a result of this the skills required of me can be ranged from my knowledge of different shots to the practical knowledge of knowing how to set a custom white balance etc. To be prepared for the shoot I will need to learn thoroughly the whole story of the shoot and each shot that is desired by the director so I can be ready to shoot each one on the day. In order to work proffesionally and for everything to run smoothly on the day I need to make sure that both me and my other teammates have the exact same understanding of how the day of the shoot is going to be set out.
Pre-Production
The pre-production being the most important section of the video production, meant that most time will and was spent upon ironing out everything to make sure it was perfect and we were ready for our shoot. Pre-Production started with our first proper team meeting and involved assigning which person within the team would make which pre-production document. This lead to and involved me making professional-grade documents including… Location RECCE, Resources List, Risk Assessment, Filming Schedule plus extras such as props.
Production
Our filming schedule estimated us completing all of our shots in the one day we originally set out to film, therefore we had to be very efficient with our time, this said, we had from 9:00am to 10:00am to set up our equipment and make sure everything was perfect on set, which by this time it was. At 10:00am our actor arrived in which we made ourselves familiar with each other and gave the actor a copy of both the shot list and script and answered any of his questions to make sure he was on the same level of understanding as us. In which at approximately 10:30am we started our filming. I filming went consistently well as we had hoped all the way through up until approx. 3:00pm where we called an end to our production after finishing both the video and finally audio. We then logged and captured both our audio and video rather quickly, with a brief review of some of the clips and with a confirmed nod to express the positive quality of the clips we called an end to our production date at approximately 4:30pm. My role on the filming day was camera operator which involved me filming each of the shots with each of the techniques noted on the shot list, with the directors input over my shoulder which was reassuring and helpful. However, some challenges we faced involved the lack of original shots we had hence why we shot more and expanded and created a larger variety of our shots further leading to a decent collection of shots.
Post-Production
Post-Production involved a more thorough and detailed review of each of the clips and the decision of which clips were the best for the named/numbered shots. We both agreed as a team decision that the filming went as we had hoped and intended therefore giving us some closure upon the subject in which all our energy can now be focused towards post-production. Every shot was included within our filming plus added extras which helped create a better looking advert with a wider range of shots. Using Final Cut Pro to make this advert was also a massive experience as it helped further improve the skills I needed to make a professional looking advert, also what was useful is learning how to keep an advert at 30-40 seconds which was originally a struggle.
Evaluation
Individual Work - Overall, throughout all the individual work I did such as the pre-production paperwork, I believe I performed well and used my time efficiently to an extent. This is due to the amount of pre-production documents I completed in the short time, however I believe this was to an extent due to my influence to get distracted easily. Despite that said I also believe that the quality of my pre-production work was up to a professional quality therefore completed fully with all documents printed neatly. Finally, on the topic of pre-production work I even proceeded to create a prop for the shoot due to completing all the pre-production documents I possibly could with an absent director. In the future I think I could make the extra-precaution and be aware at all times in order to not get distracted so that my work can be done with full time-effiency without reducing the quality of the work.
Team Work - Overall, throughout all of my team work such as, the actual production days, I worked at a steady pace with both the director and the actor in order to get our original shots filmed at the same time as getting a variety of unplanned shots to expand the choice I had when making the video. As previously stated we gave the actor approximately 10 minutes to get into character/understand the concept a bit more, showing that we not only worried about the task in hand but also considered our fellow crew mates own possible worries. On the other hand, we encountered some problems such as the occasional off topic discussion or laugh which could slowly develop into heavy debate however we soon eliminated that by reminding ourselves or stopping ourselves from bringing anything off-topic up, and as soon as we did I believe everything flowed together perfectly and went absolutely smoothly in order for us to film all our shots in a single day.
Pre-Production - At the start of my pre-production I carried out some extensive research using/conducting both primary and secondary research. I did this through a variety of methods, this includes the use of the internet to uncover information about the "Mind" Organisation, we then would use this information to create an A3 sheet's worth of knowledge about the Charity. We would then share this information with the class so both us and the rest of the class can benefit from each other. Once we did this we then proceeded to earn some primary research through going on a field trip visiting Mind Rochdale.
I believe that overall the research segment of the pre-production went really well as everything was very beneficial and worked in my favour. We researched the Mind Charity on the internet in order to get a base layer of knowledge on the charity, this worked well as independent research is what I think I perform best in. On the other hand, the next step of creating the A3 sheet in pairs I believe went better than expected as well, this is because we created a catchy looking sheet but at the same time provided vital and extensive knowledge to the class through presenting our sheet, in addition I also gained detailed information I'm glad I leant from other people as I hadn't included it myself. Then the field trip I believe went extremely well as it was an entertaining way of sensibly learning detailed knowledge of the charity and the services they provide
See The Brief
I believe it is a good project and yet a very relevant one, due to the massive and yet ever-expanding corporation of advertisement, meaning I and the whole class will earn some vital beneficial experience and knowledge through this unit.
Nature and Purposes of Research
In order to further expand our knowledge of adverts and charitable adverts it would be wise to research and view a fairly large collection of adverts so in turn this is what we did, we watched many different adverts and discovered trends and anomalies between these adverts which helped us distinguish what made these adverts professional yet stand out above and beyond a crowd. We also did group tasks such as the involvement of making an A3 presentation of MIND and presenting it in front of the class and viewing other peoples presentations this done so we can benefit of each others new-found knowledge of the MIND charity.
Meeting With MIND (people and client)
In the focus group we discussed specific mental health issues that the charity deals with directly, we also discussed different ways in which they approach and help people deal with these issues. e.g Art Classes, Creative Writing, Music Making. This research was very helpful in aiding the way I created my idea, due to ways in which I could incorporate some creative writing dialogue etc. into my video.
We spoke to both John Swallow and his colleague and they both anonymously talked about specific cases they have had and in turn how they helped solve them, however they both believed that the best way to help them was to help them understand how they can help themselves. My perception before the focus group was positive but fairly sceptical however during the focus group when I learnt of the purity of their solutions and how they executed them so finely it helped eliminate any scepticism.
Ideas Generation and Development
For this task we had to create 3 ideas, create a scene-by-scene for our best idea and then create a rational for the best idea we picked.
The process of generating the 3 ideas was fairly easy as it wasn't that in-depth however much thought had to be put into each one, then came the scene-by-scene which was harder due to the way we had visualise how our idea would be filmed and how it would pan out. Next was the rational which was slightly harder seen as we had to provide different reasons in which why we created that idea and picked it as the best one, however it wasn't an essay's worth so it was OK.
Treatment
For the Treatment task we had to create a detailed breakdown of the idea that was straight to the point, so we had to think about the different shots in which we were going to use in our idea etc. However, it was vital that we broke our idea down into a treatment as during the pitch our client and audience wouldn't have much time to analyse our idea, therefore if we give them a breakdown with everything included they would be better informed upon my idea once I'm giving my pitch so this would benefit me by the clint having more information of my idea and them not feeling ill-informed by the end of my pitch.
Pitch to Client
The preparation involved in getting my pitch ready consisted of getting the actual powerpoint perfectly done, flash cards (to help me spit my words out), the treatment, and very vigorous rehearsing.
I believe my pitch went fairly well due to the client liking my idea and focusing upon a very 'niche' market of people suffering from mental health problems. However, I believe I could improve upon my pitch massively by putting the extra little effort to get the extra documents such as (Storyboard, shot list etc.) so the client would know I was completely prepared and ready to shoot at the second I had walked into the room.
Put into Teams
On this day we were put into our filming teams. There are two people including myself within my team, therefore we are short on people for the roles however it is a fairly simple advert making it easier for someone to play two roles consequently leading to the director taking up the role of production manager as well, leaving me with the job of being camera operator as a result of this the skills required of me can be ranged from my knowledge of different shots to the practical knowledge of knowing how to set a custom white balance etc. To be prepared for the shoot I will need to learn thoroughly the whole story of the shoot and each shot that is desired by the director so I can be ready to shoot each one on the day. In order to work proffesionally and for everything to run smoothly on the day I need to make sure that both me and my other teammates have the exact same understanding of how the day of the shoot is going to be set out.
Pre-Production
The pre-production being the most important section of the video production, meant that most time will and was spent upon ironing out everything to make sure it was perfect and we were ready for our shoot. Pre-Production started with our first proper team meeting and involved assigning which person within the team would make which pre-production document. This lead to and involved me making professional-grade documents including… Location RECCE, Resources List, Risk Assessment, Filming Schedule plus extras such as props.
Production
Our filming schedule estimated us completing all of our shots in the one day we originally set out to film, therefore we had to be very efficient with our time, this said, we had from 9:00am to 10:00am to set up our equipment and make sure everything was perfect on set, which by this time it was. At 10:00am our actor arrived in which we made ourselves familiar with each other and gave the actor a copy of both the shot list and script and answered any of his questions to make sure he was on the same level of understanding as us. In which at approximately 10:30am we started our filming. I filming went consistently well as we had hoped all the way through up until approx. 3:00pm where we called an end to our production after finishing both the video and finally audio. We then logged and captured both our audio and video rather quickly, with a brief review of some of the clips and with a confirmed nod to express the positive quality of the clips we called an end to our production date at approximately 4:30pm. My role on the filming day was camera operator which involved me filming each of the shots with each of the techniques noted on the shot list, with the directors input over my shoulder which was reassuring and helpful. However, some challenges we faced involved the lack of original shots we had hence why we shot more and expanded and created a larger variety of our shots further leading to a decent collection of shots.
Post-Production
Post-Production involved a more thorough and detailed review of each of the clips and the decision of which clips were the best for the named/numbered shots. We both agreed as a team decision that the filming went as we had hoped and intended therefore giving us some closure upon the subject in which all our energy can now be focused towards post-production. Every shot was included within our filming plus added extras which helped create a better looking advert with a wider range of shots. Using Final Cut Pro to make this advert was also a massive experience as it helped further improve the skills I needed to make a professional looking advert, also what was useful is learning how to keep an advert at 30-40 seconds which was originally a struggle.
Evaluation
Individual Work - Overall, throughout all the individual work I did such as the pre-production paperwork, I believe I performed well and used my time efficiently to an extent. This is due to the amount of pre-production documents I completed in the short time, however I believe this was to an extent due to my influence to get distracted easily. Despite that said I also believe that the quality of my pre-production work was up to a professional quality therefore completed fully with all documents printed neatly. Finally, on the topic of pre-production work I even proceeded to create a prop for the shoot due to completing all the pre-production documents I possibly could with an absent director. In the future I think I could make the extra-precaution and be aware at all times in order to not get distracted so that my work can be done with full time-effiency without reducing the quality of the work.
Team Work - Overall, throughout all of my team work such as, the actual production days, I worked at a steady pace with both the director and the actor in order to get our original shots filmed at the same time as getting a variety of unplanned shots to expand the choice I had when making the video. As previously stated we gave the actor approximately 10 minutes to get into character/understand the concept a bit more, showing that we not only worried about the task in hand but also considered our fellow crew mates own possible worries. On the other hand, we encountered some problems such as the occasional off topic discussion or laugh which could slowly develop into heavy debate however we soon eliminated that by reminding ourselves or stopping ourselves from bringing anything off-topic up, and as soon as we did I believe everything flowed together perfectly and went absolutely smoothly in order for us to film all our shots in a single day.
Pre-Production - At the start of my pre-production I carried out some extensive research using/conducting both primary and secondary research. I did this through a variety of methods, this includes the use of the internet to uncover information about the "Mind" Organisation, we then would use this information to create an A3 sheet's worth of knowledge about the Charity. We would then share this information with the class so both us and the rest of the class can benefit from each other. Once we did this we then proceeded to earn some primary research through going on a field trip visiting Mind Rochdale.
I believe that overall the research segment of the pre-production went really well as everything was very beneficial and worked in my favour. We researched the Mind Charity on the internet in order to get a base layer of knowledge on the charity, this worked well as independent research is what I think I perform best in. On the other hand, the next step of creating the A3 sheet in pairs I believe went better than expected as well, this is because we created a catchy looking sheet but at the same time provided vital and extensive knowledge to the class through presenting our sheet, in addition I also gained detailed information I'm glad I leant from other people as I hadn't included it myself. Then the field trip I believe went extremely well as it was an entertaining way of sensibly learning detailed knowledge of the charity and the services they provide
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