Movie Trailers
Teaser Trailer - Teaser trailers made to advertise movie usually consist of around 1 minute of footage to reveal a short if any hook to the storyline, this type of trailer is used to entire the viewer to be interested in the specific movie hence why they are shown approximately 6 months before the movies release. This is the first impression of the movie to all it's viewers therefore it is important to get right.
Trailer 1 - The first trailer for a movie is first seen approximately 2 months before the movies full release therefore further increasing it's onlookers want for more of the movie therefore this segment is the most vital part to get right as the trailers ranging from 1-3 minutes means that the viewers will make an important decision as to whether the movie appeals to them or not.
Trailer 2 -A second trailer can also sometimes be made to achieve that final grasp upon it's doubtful viewers in an attempt to appeal to a wider crowd these can contain a fair few segments of the same footage as 'Trailer 1' however be edited in a different style to entice the last of its potential audience. These can be released anytime from 2 months to 1 week before the actual release date if the movie.
Making Of (Bonus Material) - Making of footage can be released in two different fields, e.g the making of footage could be provided with the sale of the DVD to give it's more concrete fans a solid insight into the style of the movie and it's intentions. Or making of footage can be released soon after or soon before the release of the movie, this is more common in longer development films.
Robocop Trailers -The robocop trailers were created in a style to create a fast paced, high octane trailer, with intentions to stun it's viewers with massive explosions and action-packed scenes in order to make it's onlookers interested in the movie, this being done shows the film applies to a more male audience, however in the trailer they reveal a short story of the main characters life in order to entice the viewer to want to watch the movie. The first robocop trailer was released 2 months before the initial release date of the film, this contained a beginning to a story of the main character and showcased a wide array of its most widely known and recognised actors in order to entice the whole of each famous actors fanbase.
Finally, the second trailer for robocop was released weeks before the release date of the movie in order to re-entice it's potential fan base and regain it's status as an upcoming and greatly awaited movie. However, this trailer shows a more in-depth inside look into the main-roles life and conducts a variety of drama to encourage a final uproar and one last effort at widening it's fan base.
Thursday, 27 March 2014
Wednesday, 12 March 2014
The Creative Media Industry Sectors
Advertising & Marketing Sector
The Advertising and Marketing sector is behold one of the most income generating markets in the world today, it is a large and diverse sector that can be found working within many other sectors of the media industry. The sector itself generates £6.2billion annually for the UK economy alone making it a vital income stream for not only the UK but the whole world. The advertising & Marketing communications sector is the aim to persuade and satisfy the customer. There are approximately 13,000 businesses that fall under the name of this sector, providing jobs for almost 250,000 people in the UK.
Advertising & Marketing provides the media industry with the revenue backbone for most of the content you see today, advertising provides funding for 75% of commercial television, 80% of magazines and a staggering 95% of both national press and commercial radio. The facts are in place that if it weren't for advertisement and marketing the quality and quantity of the media sector would suffer dramatically. The UK is renown for its advertising excellence and is ranked at the worlds third largest behind USA and Japan.
Animation Sector
Animated content can be found in many different sectors within the media industry, this includes; Television, Feature Films, Commercials, websites and especially computer games. Despite the animation sector being a fairly small in relative population of a sector, 4,700 individuals, it is a rapidly growing sector. Arising platforms have created more experimental and professional opportunities for aspiring animators seeking success. The animation sector can be divided up into four different "main disciplines" these are,
- 2D Drawn or Traditional,
- 2D Computer Generated,
- Stop Frame and
- 3D Computer Generated.
Animation studios usually focus on one discipline but some focus on all four. Animation is very labour-intensive and extremely time consuming, which in turn can lead to a busy schedule however this is slowly changing through the organisations becoming more flexible.
Computer Games Sector
Computer games have always been a prominent market since its introduction in the 1960's. It is a market that is ever being advanced and revolutionising to become more popular, this is seen through record sales being broken each year with the odd exception of 'classics' which are still having recognisable sales 10 years after their release. The computer games industry exploded into business in the 1960's with home entertainment consoles and common arcades by the 1970's. The projects of making a computer escalated from being 2-3 devoted 'mavericks' to being huge groups of people divided into teams. Overall, the computer games sector consists of approximately 485 business in the UK, the majority of which are classed as games developers. These companies employ a total of up to just 7000 in the UK, this being proportionally smaller than the other sectors.
Publishing & Press
Publishing & Press consists of a very diverse set of products including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. Publishing & Press is one of the oldest sectors in the media industry therefore being a long time popular industry however due to recent computing revolutions publishing and press are slowly withering away to make way for online news etc. This can also work in the publishing industries favour by making already established newspapers even more easily accessible through internet access. The industry consists of mainly small companies taking up a massive 88% of the sector, however the remaining 12% have all the small business's e.g newsagents on their payroll.
Film Sector
The Film Industry is made up of 6 key parts, these are: Development, Production, Facilities, Distribution, Exhibition & Export. The money involved in some singular productions can mean that some production companies will exist until the production movie is complete then the company will shut down. For example, there are on average 400 registered production companies in the UK at any given time, however this is subject to change either dramatically or only a little within the next season.
The companies that exist within the film industry if divided into a percentage of amount to part, approximately 44% are exhibition companies, 43% are production and the remaining 13% are distribution. In 2006 the film industry contributed £4.3 billion to the UK economy showing it is a large industry within the UK and that the UK is a contributor to filming excellence around the world.
Interactive Media Sector
The interactive media sector is a widely misunderstood sector and is considered to be a very important sector as it overlaps and ties in with many of the other sectors. The industry reflects everyday use onto the creative media sectors through website design and software etc. meaning interactive media may seem insignificant however it plays a massive part in the functionality and efficiency of the other creative media sectors. The sector itself is worth 7 billion pounds annually and supplies jobs to around 43,000 people in the UK.
Photo Imaging Sector
The photo imaging sector, widely known as photography consists of both permanent and freelance employment and is made up of approximately 43,100 people. The industry comprises of up to 8,700 companies, two thirds of which are freelance. The companies left can be categorised into one of 5 categories:
- Image Producers (Laboratories, mini labs etc.),
- Photo Retail,
- Picture Libraries and Agencies,
- Manufacturers,
- Support Services (e.g equipment hire and repair).
The companies listed within these five categories tend to employ only five people or less.
Radio Sector
The radio industry provides audio content to a wide range of listeners across the UK and the world. All of the licensed radio stations have to provide content that is constantly regulated by Ofcom. These radio stations tend to fall into three broad categories;
- Publicly Funded Radio,
- Commercially Funded Radio,
- Community and Voluntary Radio.
From well-funded broadcasting organisations radio stations to well-established student and hospital radio stations, the industry has been consistently growing in size in recent years and now employs approximately 22,000 people and employment positions can range widely from presenters to broadcasting technicians. Employers also range in size from the BBC to non-profit organisations.
TV Sector
One of the UK's and worldwide's most popular forms of entertainment however the internet is providing itself as a strong competitor for audience and revenue. The industry is dominated by 9 terrestrial broadcasters which it's content is broadcast off of land-based transmitters. These are; BBC, ITV, Channel 4, 5, S4C, SMG and UTV. These broadcasters are also called Public Service Broadcasters. There are also 300 cable and satellite broadcasters which cast content using satellites and Cable TV. There are both independent production companies and Community TV companies. There are around 850 independent production companies that create some of the most popular shows you see on TV today.
The Advertising and Marketing sector is behold one of the most income generating markets in the world today, it is a large and diverse sector that can be found working within many other sectors of the media industry. The sector itself generates £6.2billion annually for the UK economy alone making it a vital income stream for not only the UK but the whole world. The advertising & Marketing communications sector is the aim to persuade and satisfy the customer. There are approximately 13,000 businesses that fall under the name of this sector, providing jobs for almost 250,000 people in the UK.
Advertising & Marketing provides the media industry with the revenue backbone for most of the content you see today, advertising provides funding for 75% of commercial television, 80% of magazines and a staggering 95% of both national press and commercial radio. The facts are in place that if it weren't for advertisement and marketing the quality and quantity of the media sector would suffer dramatically. The UK is renown for its advertising excellence and is ranked at the worlds third largest behind USA and Japan.
Animation Sector
Animated content can be found in many different sectors within the media industry, this includes; Television, Feature Films, Commercials, websites and especially computer games. Despite the animation sector being a fairly small in relative population of a sector, 4,700 individuals, it is a rapidly growing sector. Arising platforms have created more experimental and professional opportunities for aspiring animators seeking success. The animation sector can be divided up into four different "main disciplines" these are,
- 2D Drawn or Traditional,
- 2D Computer Generated,
- Stop Frame and
- 3D Computer Generated.
Animation studios usually focus on one discipline but some focus on all four. Animation is very labour-intensive and extremely time consuming, which in turn can lead to a busy schedule however this is slowly changing through the organisations becoming more flexible.
Computer Games Sector
Computer games have always been a prominent market since its introduction in the 1960's. It is a market that is ever being advanced and revolutionising to become more popular, this is seen through record sales being broken each year with the odd exception of 'classics' which are still having recognisable sales 10 years after their release. The computer games industry exploded into business in the 1960's with home entertainment consoles and common arcades by the 1970's. The projects of making a computer escalated from being 2-3 devoted 'mavericks' to being huge groups of people divided into teams. Overall, the computer games sector consists of approximately 485 business in the UK, the majority of which are classed as games developers. These companies employ a total of up to just 7000 in the UK, this being proportionally smaller than the other sectors.
Publishing & Press
Publishing & Press consists of a very diverse set of products including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. Publishing & Press is one of the oldest sectors in the media industry therefore being a long time popular industry however due to recent computing revolutions publishing and press are slowly withering away to make way for online news etc. This can also work in the publishing industries favour by making already established newspapers even more easily accessible through internet access. The industry consists of mainly small companies taking up a massive 88% of the sector, however the remaining 12% have all the small business's e.g newsagents on their payroll.
Film Sector
The Film Industry is made up of 6 key parts, these are: Development, Production, Facilities, Distribution, Exhibition & Export. The money involved in some singular productions can mean that some production companies will exist until the production movie is complete then the company will shut down. For example, there are on average 400 registered production companies in the UK at any given time, however this is subject to change either dramatically or only a little within the next season.
The companies that exist within the film industry if divided into a percentage of amount to part, approximately 44% are exhibition companies, 43% are production and the remaining 13% are distribution. In 2006 the film industry contributed £4.3 billion to the UK economy showing it is a large industry within the UK and that the UK is a contributor to filming excellence around the world.
Interactive Media Sector
The interactive media sector is a widely misunderstood sector and is considered to be a very important sector as it overlaps and ties in with many of the other sectors. The industry reflects everyday use onto the creative media sectors through website design and software etc. meaning interactive media may seem insignificant however it plays a massive part in the functionality and efficiency of the other creative media sectors. The sector itself is worth 7 billion pounds annually and supplies jobs to around 43,000 people in the UK.
Photo Imaging Sector
The photo imaging sector, widely known as photography consists of both permanent and freelance employment and is made up of approximately 43,100 people. The industry comprises of up to 8,700 companies, two thirds of which are freelance. The companies left can be categorised into one of 5 categories:
- Image Producers (Laboratories, mini labs etc.),
- Photo Retail,
- Picture Libraries and Agencies,
- Manufacturers,
- Support Services (e.g equipment hire and repair).
The companies listed within these five categories tend to employ only five people or less.
Radio Sector
The radio industry provides audio content to a wide range of listeners across the UK and the world. All of the licensed radio stations have to provide content that is constantly regulated by Ofcom. These radio stations tend to fall into three broad categories;
- Publicly Funded Radio,
- Commercially Funded Radio,
- Community and Voluntary Radio.
From well-funded broadcasting organisations radio stations to well-established student and hospital radio stations, the industry has been consistently growing in size in recent years and now employs approximately 22,000 people and employment positions can range widely from presenters to broadcasting technicians. Employers also range in size from the BBC to non-profit organisations.
TV Sector
One of the UK's and worldwide's most popular forms of entertainment however the internet is providing itself as a strong competitor for audience and revenue. The industry is dominated by 9 terrestrial broadcasters which it's content is broadcast off of land-based transmitters. These are; BBC, ITV, Channel 4, 5, S4C, SMG and UTV. These broadcasters are also called Public Service Broadcasters. There are also 300 cable and satellite broadcasters which cast content using satellites and Cable TV. There are both independent production companies and Community TV companies. There are around 850 independent production companies that create some of the most popular shows you see on TV today.
Tuesday, 28 January 2014
The Pitch
The Pitch
Slide 1
Unit 30: Advertisement Production For Television
Mind Advertisement
Donovan Jones
Slide 2
My synopsis is made with the intention of appealing to teenagers and young adults.
The synopsis for my video starts with a football scenario where their is a non-league teenage football match going on and the short story follows a teenager suffering from mental health problems who is sat on the substitute bench all game, in turn the teenager sees a mind advert in which he decides to visit one of the café's and speak to someone with the charity, the scenario is yet again a football match in which the teenager is not on the substitute bench but he is playing the game and scores.
Slide 3
Characters/Contributors Profile
George Burrell - 17 - Male.
James Jackson - 17 - Male.
Adan Hassan - 17 - Male.
Slide 4
Lighting & Camera Movement - The lighting will be dark and dull up until the point in which the teenager watches the mind advert on TV, in which the lighting will become much brighter and more vibrant.
Editing - The style of the whole advert will be set out like "claim" adverts where everything is dull up until the organisation arrives. The pace of the advert won't be anything unorthodox.
Sound/Music - There will be no sound effects or music on this advert.
Slide 5
Locations - The Pits (Astroturf) - 1 Union Street, Manchester, England.
- A House (Mine) - 46 St Martins Rd, Manchester, England.
Slide 6
Purpose/Rational - A chose this idea as the main reason for the overall advert was to try and apply to teenagers, therefore I believe sports apply to the vast majority of teenagers and provides a substantial social opportunity for many younger teenagers and adults today. I also believe this idea is simple yet extremely effective.
Feasibility - I believe this idea is easily feasible as there are only two locations making them easily manoeuvrable, however the only problem we may encounter is the amount of people needed to demonstrate a full football team however we can overcome this due to the amount of people we have access to from this building being a college, and a couple people heading over there on occasions on a Thursday.
Slide 1
Unit 30: Advertisement Production For Television
Mind Advertisement
Donovan Jones
Slide 2
My synopsis is made with the intention of appealing to teenagers and young adults.
The synopsis for my video starts with a football scenario where their is a non-league teenage football match going on and the short story follows a teenager suffering from mental health problems who is sat on the substitute bench all game, in turn the teenager sees a mind advert in which he decides to visit one of the café's and speak to someone with the charity, the scenario is yet again a football match in which the teenager is not on the substitute bench but he is playing the game and scores.
Slide 3
Characters/Contributors Profile
George Burrell - 17 - Male.
James Jackson - 17 - Male.
Adan Hassan - 17 - Male.
Slide 4
Lighting & Camera Movement - The lighting will be dark and dull up until the point in which the teenager watches the mind advert on TV, in which the lighting will become much brighter and more vibrant.
Editing - The style of the whole advert will be set out like "claim" adverts where everything is dull up until the organisation arrives. The pace of the advert won't be anything unorthodox.
Sound/Music - There will be no sound effects or music on this advert.
Slide 5
Locations - The Pits (Astroturf) - 1 Union Street, Manchester, England.
- A House (Mine) - 46 St Martins Rd, Manchester, England.
Slide 6
Purpose/Rational - A chose this idea as the main reason for the overall advert was to try and apply to teenagers, therefore I believe sports apply to the vast majority of teenagers and provides a substantial social opportunity for many younger teenagers and adults today. I also believe this idea is simple yet extremely effective.
Feasibility - I believe this idea is easily feasible as there are only two locations making them easily manoeuvrable, however the only problem we may encounter is the amount of people needed to demonstrate a full football team however we can overcome this due to the amount of people we have access to from this building being a college, and a couple people heading over there on occasions on a Thursday.
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