The Pitch
Slide 1
Unit 30: Advertisement Production For Television
Mind Advertisement
Donovan Jones
Slide 2
My synopsis is made with the intention of appealing to teenagers and young adults.
The synopsis for my video starts with a football scenario where their is a non-league teenage football match going on and the short story follows a teenager suffering from mental health problems who is sat on the substitute bench all game, in turn the teenager sees a mind advert in which he decides to visit one of the café's and speak to someone with the charity, the scenario is yet again a football match in which the teenager is not on the substitute bench but he is playing the game and scores.
Slide 3
Characters/Contributors Profile
George Burrell - 17 - Male.
James Jackson - 17 - Male.
Adan Hassan - 17 - Male.
Slide 4
Lighting & Camera Movement - The lighting will be dark and dull up until the point in which the teenager watches the mind advert on TV, in which the lighting will become much brighter and more vibrant.
Editing - The style of the whole advert will be set out like "claim" adverts where everything is dull up until the organisation arrives. The pace of the advert won't be anything unorthodox.
Sound/Music - There will be no sound effects or music on this advert.
Slide 5
Locations - The Pits (Astroturf) - 1 Union Street, Manchester, England.
- A House (Mine) - 46 St Martins Rd, Manchester, England.
Slide 6
Purpose/Rational - A chose this idea as the main reason for the overall advert was to try and apply to teenagers, therefore I believe sports apply to the vast majority of teenagers and provides a substantial social opportunity for many younger teenagers and adults today. I also believe this idea is simple yet extremely effective.
Feasibility - I believe this idea is easily feasible as there are only two locations making them easily manoeuvrable, however the only problem we may encounter is the amount of people needed to demonstrate a full football team however we can overcome this due to the amount of people we have access to from this building being a college, and a couple people heading over there on occasions on a Thursday.
