The Creative Media Industry Sectors

Advertising & Marketing Sector
The Advertising and Marketing sector is behold one of the most income generating markets in the world today, it is a large and diverse sector that can be found working within many other sectors of the media industry. The sector itself generates £6.2billion annually for the UK economy alone making it a vital income stream for not only the UK but the whole world. The advertising & Marketing communications sector is the aim to persuade and satisfy the customer. There are approximately 13,000 businesses that fall under the name of this sector, providing jobs for almost 250,000 people in the UK.
Advertising & Marketing provides the media industry with the revenue backbone for most of the content you see today, advertising provides funding for 75% of commercial television, 80% of magazines and a staggering 95% of both national press and commercial radio. The facts are in place that if it weren't for advertisement and marketing the quality and quantity of the media sector would suffer dramatically. The UK is renown for its advertising excellence and is ranked at the worlds third largest behind USA and Japan.

Animation Sector
Animated content can be found in many different sectors within the media industry, this includes; Television, Feature Films, Commercials, websites and especially computer games. Despite the animation sector being a fairly small in relative population of a sector, 4,700 individuals, it is a rapidly growing sector. Arising platforms have created more experimental and professional opportunities for aspiring animators seeking success. The animation sector can be divided up into four different "main disciplines" these are,
- 2D Drawn or Traditional,
- 2D Computer Generated,
- Stop Frame and
- 3D Computer Generated.

Animation studios usually focus on one discipline but some focus on all four. Animation is very labour-intensive and extremely time consuming, which in turn can lead to a busy schedule however this is slowly changing through the organisations becoming more flexible.

Computer Games Sector
Computer games have always been a prominent market since its introduction in the 1960's. It is a market that is ever being advanced and revolutionising to become more popular, this is seen through record sales being broken each year with the odd exception of 'classics' which are still having recognisable sales 10 years after their release. The computer games industry exploded into business in the 1960's with home entertainment consoles and common arcades by the 1970's. The projects of making a computer escalated from being 2-3 devoted 'mavericks' to being huge groups of people divided into teams. Overall, the computer games sector consists of approximately 485 business in the UK, the majority of which are classed as games developers. These companies employ a total of up to just 7000 in the UK, this being proportionally smaller than the other sectors.

Publishing & Press
Publishing & Press consists of a very diverse set of products including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. Publishing & Press is one of the oldest sectors in the media industry therefore being a long time popular industry however due to recent computing revolutions publishing and press are slowly withering away to make way for online news etc. This can also work in the publishing industries favour by making already established newspapers even more easily accessible through internet access. The industry consists of mainly small companies taking up a massive 88% of the sector, however the remaining 12% have all the small business's e.g newsagents on their payroll.

Film Sector
The Film Industry is made up of 6 key parts, these are: Development, Production, Facilities, Distribution, Exhibition & Export. The money involved in some singular productions can mean that some production companies will exist until the production movie is complete then the company will shut down. For example, there are on average 400 registered production companies in the UK at any given time, however this is subject to change either dramatically or only a little within the next season.
The companies that exist within the film industry if divided into a percentage of amount to part, approximately 44% are exhibition companies, 43% are production and the remaining 13% are distribution. In 2006 the film industry contributed £4.3 billion to the UK economy showing it is a large industry within the UK and that the UK is a contributor to filming excellence around the world.

Interactive Media Sector
The interactive media sector is a widely misunderstood sector and is considered to be a very important sector as it overlaps and ties in with many of the other sectors. The industry reflects everyday use onto the creative media sectors through website design and software etc. meaning interactive media may seem insignificant however it plays a massive part in the functionality and efficiency of the other creative media sectors. The sector itself is worth 7 billion pounds annually and supplies jobs to around 43,000 people in the UK.

Photo Imaging Sector
The photo imaging sector, widely known as photography consists of both permanent and freelance employment and is made up of approximately 43,100 people. The industry comprises of up to 8,700 companies, two thirds of which are freelance. The companies left can be categorised into one of 5 categories:
- Image Producers (Laboratories, mini labs etc.),
- Photo Retail,
- Picture Libraries and Agencies,
- Manufacturers,
- Support Services (e.g equipment hire and repair).

The companies listed within these five categories tend to employ only five people or less.

Radio Sector
The radio industry provides audio content to a wide range of listeners across the UK and the world. All of the licensed radio stations have to provide content that is constantly regulated by Ofcom. These radio stations tend to fall into three broad categories;
- Publicly Funded Radio,
- Commercially Funded Radio,
- Community and Voluntary Radio.
From well-funded broadcasting organisations radio stations to well-established student and hospital radio stations, the industry has been consistently growing in size in recent years and now employs approximately 22,000 people and employment positions can range widely from presenters to broadcasting technicians. Employers also range in size from the BBC to non-profit organisations.

TV Sector
One of the UK's and worldwide's most popular forms of entertainment however the internet is providing itself as a strong competitor for audience and revenue. The industry is dominated by 9 terrestrial broadcasters which it's content is broadcast off of land-based transmitters. These are; BBC, ITV, Channel 4, 5, S4C, SMG and UTV. These broadcasters are also called Public Service Broadcasters. There are also 300 cable and satellite broadcasters which cast content using satellites and Cable TV. There are both independent production companies and Community TV companies. There are around 850 independent production companies that create some of the most popular shows you see on TV today.